EFFORTLESS CONTENT CREATION

Multiply 1 content idea and create a deeper connection with your ideal audience.

Content creation and planning is more effective when it considers audience personas and perspectives (or lenses) in addition to content pillars. Understanding personas helps identify audience pain points, values, and interests, allowing for more tailored content. This leads to a deeper connection and increased sales. To fully resonate with a persona, it's important to consider their unique perspective (lens). Take, for example, the single mother who sees herself as strong vs. one who feels like a victim. Creating content for both perspectives will increase the chances of making a lasting impact on that ideal audience persona.

Learn how to make deeper connections by taking 1 content idea and multiplying it across all of your persona and lenses.